Innovation, contacts and a stand that stands out
How a new product caused a stir at the largest pharmacy trade fair: Hyporest was at expopharm 2025 in Düsseldorf for the first time - and attracted a lot of attention. Three days full of technical discussions, international contacts and a premiere that will leave you wanting more.
Our premiere stand: eye-catching and in demand
With our own stand in the newcomer area, we showed how dextrose without taste works: it can be dosed precisely, is practical and has no typical confectionary character - a point that many trade fair visitors found particularly interesting. Our stand was rarely empty: visitors stopped, attracted by the iconic color or because they already knew Hyporest.
Trade fair atmosphere meets entrepreneurial spirit
Large pharmaceutical companies, established brands and young start-ups presented themselves all around us. Digitalization, artificial intelligence, telepharmacy and new business models were the buzzwords buzzing through the halls. For us as a young team, this was a clear look into the future - and at the same time confirmation that new ideas like Hyporest have their place in the healthcare market.
In addition to being present at the stand, we also traveled a lot ourselves: an average of almost 10 kilometers per day to visit all the relevant stands, make contacts and pick up new ideas.
Technical discussions with an aha effect – dental health as a unique selling point
One key advantage of Hyporest was particularly convincing among pharmacists and PTAs: the topic of dental hygiene. This point was immediately tangible and understandable, especially at a trade fair for the pharmaceutical market. While classic glucose products involve sugar coming into contact with the teeth, Hyporest clearly stands out here.
Encounters that last – nationally and internationally
International interest was great: numerous distributors from all over the world signaled that Hyporest was missing from their shelves. At the same time, a lot of feedback at the stand confirmed:
· Pharmacists who see Hyporest as a practical addition to their product range
· Athletes who appreciate the neutral character
· Diabetics who find it pleasant to take without the confectionary feeling
This mix of technical discussions, international contacts and personal conversations made expopharm 2025 a special experience for us.
Our review of expopharm 2025
The trade fair was a milestone for Hyporest: show presence, build networks and present innovative solutions. We are already looking forward to it with new ideas, valuable contacts and a lot of energy expopharm 2026 in Munich – and are at it again.
You can find out more about the background to our approach on our website Why Hyporest?.
